All activities a company conducts in order to acquire and retain customers or clients. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product . Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.With finance the market cannot run and there is needed of finance to run the market.There are diffirient types of market finance such as agriculture, industry ,
trade e.t.c.In Competing for Customers and Capital , Cook lays out a new conceptual framework for understanding the role marketing plays in contributing to the bottom-line value of a product and a business. Cook puts forward concrete financial metrics that directly tie product markets and capital markets to revenue and shareholder value. These are new foundational concepts in business and marketing management that any marketing or general business executive must understand the fdinance marketing.
trade e.t.c.In Competing for Customers and Capital , Cook lays out a new conceptual framework for understanding the role marketing plays in contributing to the bottom-line value of a product and a business. Cook puts forward concrete financial metrics that directly tie product markets and capital markets to revenue and shareholder value. These are new foundational concepts in business and marketing management that any marketing or general business executive must understand the fdinance marketing.
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